University of Michigan

Virtual Commencement in the Big House

Working in social media means you have to think quickly and pivot content creation at any moment. For instance, at UMich we recently announced that 2021 graduates could attend virtual commencement in the Big House.

Conversations for Change Podcast

Here are some promotional examples of the Conversations for Change Podcast that I have been a part of at #UMSocial. The podcast is designed to amplify the student voice within minority and marginalized groups at the University of Michigan.

2021 Winter Term

There are several examples of graphics I designed to promote the 2021 Winter Term at the University of Michigan. Below are just a few.

Michigan Minds Podcast

The Michigan Minds Podcast is designed to highlight the faculty research being conducted at the University of Michigan. As a social media strategist, I began to realize that we were missing the opportunity to promote the podcast through our the UMich Instagram account. I designed an Instagram Story graphic to be released weekly. The additional promotion has increased the amount of podcast listens.

Veterans Week

During Veterans Week, we wanted to highlight all the activities the University had planned to celebrate veterans. These are a few graphics I created.

COVID-19 and Masks

In 2020, the majority of our content had to do with COVID-19. Here are a few graphics I created as a reminder of appropriate mask wearing. In addition, I optimized the content to fit each platform.

Event Graphic Examples

At the University of Michigan, we host many events. Here are a few graphics I created to promote the events and increase participation.

Summerfest 2018

Learning how to use Adobe software has become the highlight of my career.  Being able to design a custom skyline of the city of Pittsburgh for a local Summerfest is something that I am truly proud to have in my portfolio.