University of Michigan Theme Community Vlogs

In collaboration with the Theme Communities at the University of Michigan, I was able to create a series of student vlogs that highlighted each individual Theme Community. Check out the YouTube Playlist.

I also created a series of cover photos, Instagram Stories, and Twitter graphics to accompany the student vlog series. Below are a few. 

University of Michigan Students Instagram Live Series

I spearheaded the strategy for the @UMichStudent Instagram Live conversations. We decided to repackage the content to use on Twitter and other various mediums. Below are a few examples.

Gathering Safely This Spring

Depression on College Campus Conference

COVID-19 Testing Myths

We heard a lot of concerns online and within our student intern community surrounding the mental health of UMich students, so I wanted to incorporate a conversation with a mental health official on campus. I organized the student chat and I am pleased with the way it turned out. 

University of Michigan Admissions

COVID-19 had higher education institutions rethinking their entire recruiting strategy and began to put enormous effort into their digital strategies. I created a YouTube video series and IG story series to answer some of the most frequently asked questions by our Campus Day leaders.

Let’s Start Packing

I made a series of videos and motion graphics for the University of Michigan for social media channels that highlighted move-in.

Campus Day Leaders

I created a call-out video for students to apply to be Campus Leaders.

Penn State Greater Allegheny

Nittany Lion Videos

When I found out my intern from Puerto Rico loved to draw, I instantly wanted a video like this for social media.

Trunk or Treat

Some of our students asked if I would help them promote a ‘Trunk or Treat’ they wanted to have on campus.  This video is something we put together pretty quickly.

New Dinnerware

Food services wanted a promotional video to show the new dinnerware and to help get the word out to the campus community that these new products are not meant to be tossed in the garbage.

Nittany Lion Lonely Without Students

Over the summer, we wanted to create something showing our students how are campus just isn’t the same without them.

Jarvis (Beam Robot)

Penn State Greater Allegheny uses a Beam Robot to help connect students from other Penn State commonwealth campuses.

Lion’s Big Adventure

As the closest Penn State campus to the City of Pittsburgh, we implemented what we call “The Lion’s Big Adventure.”  With this initiative, we take students to do different activities around the greater Pittsburgh region.  Along with creating videos of each adventure, we turn the day into a social media campaign, which has taken off in a way that I am more than happy with.  Here are two episodes of The Lion’s Big Adventure.

The concept around this series is to highlight the close proximity to the City of Pittsburgh and what makes Penn State Greater Allegheny the Penn State campus for you.

Holiday Special

Taking a student to downtown Pittsburgh with the Nittany Lion around the holidays was used for social media to show the authenticity of Pittsburgh and what activities Greater Allegheny students have while studying in McKeesport.

The Mattress Factory and Randyland

Taking our students that were studying from University of Puerto Rico Mayaguez around the art scene of Pittsburgh.  We took the students to the Mattress Factory and Randyland.  Places you can only see in Pittsburgh.