University of Michigan 2021 Commencement

Penn State Greater Allegheny

SummerFest Social Media Campaign

Taking on the lead marketing role for the inaugural SummerFest held on our campus, I wanted to use social media marketing as a way of targeting and recruiting musical performers and artists.  I also wanted to use our students to help give our campus and this event an identity.

Penn State Greater Allegheny

Social Media Expression Campaign

I have a love for street art and I wanted to figure out a way to incorporate that form of artistry into a social media campaign used for our campus.  I thought about how street art is a form of expression and wanted to tie that into how our students express themselves on campus.  I took them around the city of Pittsburgh and had them tell me how Greater Allegheny encourages expression.  I was very happy with the way these photos turned out.

Angel Arms Infant Recovery Home

During my final semester of graduate school, I was assigned a non-profit organization to create a social media strategy.  To view the strategy click here.

Angel Arms Infant Recovery Home is a nonprofit organization that specializing in neonatal abstinence syndrome (NAS).  Neonatal abstinence syndrome is the issues a newborn goes through when born addicted to opiates.