Events & Activations

I bring events to life through strategic marketing and communications that connect, inspire, and drive action. My experience spans higher education, research summits, and academic symposiums to large-scale, city-wide activations.

I create integrated campaigns that build momentum, boost attendance, and deliver memorable audience experiences. From early concept to day-of execution, I craft clear, compelling storytelling and multi-channel strategies that elevate every touchpoint.

Summits & Symposiums

U-M Annual Data Science & AI Summit

I led the marketing and communications strategy for the 2025 U-M Data Science and AI Summit, the university’s largest annual AI and data science event. I developed the summit’s brand and visual identity, creating a cohesive look and feel across all touchpoints.

From early promotion through post-event engagement, I executed an integrated campaign that drove record-breaking attendance, making it the most attended summit to date. I shaped the event narrative, elevated keynote speakers and university leadership, and delivered clear, compelling messaging across digital channels, web, email, and on-site materials.

The result was a highly visible event that showcased the breadth of U-M’s research and strengthened connections across its data science and AI community.

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AI in Research (AIIR) Symposium

I led the marketing and communications strategy for the 2026 AI in Research Symposium, designing a targeted campaign that translated complex research into clear, actionable value for attendees. I developed audience-focused messaging that emphasized real-world application, positioning the symposium around “AI in practice” to resonate with researchers across disciplines.

My work included building and executing multi-channel campaigns across web, email, and digital promotion; creating compelling content to highlight keynote speakers, AI Journeys, and cross-disciplinary programming; and streamlining the registration experience to drive conversions.

I also supported on-site communications, ensuring a cohesive attendee experience from pre-event engagement through day-of execution. The result was a strong, highly engaged audience and a clear, consistent narrative that reinforced the symposium’s role as a hub for applied AI research at U-M.

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City-Wide Activations

Afro Nation 2023 & 2024

I supported marketing and communications for Afro Nation Detroit 2023 and 2024 through my role as Director of Social Media at Bedrock, partnering closely with festival organizers and city stakeholders to amplify visibility and drive attendance. I helped execute a multi-channel campaign that leveraged dynamic video content, bold visual design, influencer collaborations, and strategic city partnerships to build excitement and cultural relevance.

The work focused on reaching diverse audiences across Detroit and beyond, creating buzz, and ensuring consistent, engaging messaging across digital and on-the-ground platforms. The result was a high-energy, widely recognized festival presence that strengthened Detroit’s position as a global destination for music and culture.

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Detroit Month of Design

I built and executed a multi-platform plan that combined curated visuals, partner amplification, real-time event coverage, and storytelling to highlight designers, events, and installations across the city. By aligning messaging with key moments and leveraging collaborations with local organizations and creators, I increased engagement, expanded audience reach, and strengthened the activation’s digital presence.

The strategy positioned social media as a central hub for discovery, connection, and participation throughout the month-long activation.